Two Brand Lessons I Learned From Bergdorf’s

Two Brand Lessons I Learned From Bergdorf’s

I’m very focused on how brands put their customer first by listening to their audience and delivering on their brand value and promise and how businesses translate this to their overall customer experience. Do you have any examples of “otherworldly” experiences or businesses you’ve worked with? I'd love to hear your insights below.

Artwork by Ashley Longshore. Used with permission.

CMO Desk - Sports Sponsorships - What to consider

CMO Desk - Sports Sponsorships - What to consider

Should sports be a part of your marketing mix? Having worked for the New York Jets and Univision Deportes I have a few thoughts around this. I share some considerations as you contemplate this for your brand.

What is an “Organized Brand”? (Hint: It’s not a filing system.)

What is an “Organized Brand”? (Hint: It’s not a filing system.)

“The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.” – James Cash Penney

True customer feedback and market place intelligence are key elements to start with. Is your vision and mission reflective of where you want to go, and how you are measuring up? What do you stand for, and how is your offering truly unique? And why should your customers—or prospects—continue to believe this?