Should sports be a part of your marketing mix? Having worked for the New York Jets and Univision Deportes I have a few thoughts around this. I share some considerations as you contemplate this for your brand.
“The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.” – James Cash Penney
True customer feedback and market place intelligence are key elements to start with. Is your vision and mission reflective of where you want to go, and how you are measuring up? What do you stand for, and how is your offering truly unique? And why should your customers—or prospects—continue to believe this?